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Ocean Series
2023 Gemtek ID Family
The beauty of surface transition
Background Story
Ocean Series
Gemtek is launching a new series of Generic Wi-Fi 7 product lines. We are committed to engaging with our clients and showcasing our industrial design capabilities through creativity and storytelling. For our 2023 products, we are aligning with international environmental trends (ESG) by using PCR (Post-Consumer Recycled) plastic materials and introducing a user-centered design approach as a new starting point. Each product is like a piece of art, embodying our designers' passion for the ocean and commitment to environmental sustainability.
Storytelling
Inspired by ocean
The inspiration is from sea creatures, aiming to convey a sense of nature and fluidity. I conducted in-depth research and analysis to ensure the product series maintains a consistent visual identity.
Sustainability
Actively choose environmentally friendly materials, from the product design to packing design, reflecting Gemtek's commitment to sustainable development.
ID Capability
In the past, we primarily focused on presenting proposals to clients or collaborating closely with them on design projects. Now, we have shifted our approach to creating designs internally, showcasing our exceptional design expertise while carefully planning the visual identity and overall presentation of our products.
UCD Design
Consider the relationship between people, objects, and the environment to identify pain points and optimize user experience, ensuring product usability and meeting expectations.
Attention
The inspiration is from sea creatures, aiming to convey a sense of nature and fluidity. I conducted in-depth research and analysis to ensure the product series maintains a consistent visual identity.
Design DNA
Visual Identity
Inspired by the natural forms of marine life, our design conveys a sense of nature and fluidity. We conducted in-depth research and analysis to ensure consistent visual identity across the product series.
Material play
Applying the unique spotted texture of PCR plastic to showcase a distinct natural feel.
A memorable outline
Memorable appearance is the key to creating memorable moments. I decided to capture the natural forms of waves, shells, and biomimicry, these features present an elegant, flowing visual experience.
Texture expression in detail
Explore detailed texture expressions and turn ocean bubbles, skin textures, and spots form sea creatures into designs.
Color customization
Breaking away from the monotonous color of traditional networking products, we're experimenting with fresh colors like ocean blue and sandy white to enhance visual appeal. Also, establish the standard color chip.
Design Image
Aesthetics
This series aims to convey characteristics of smoothness, modern technology, curvature, elegance, neutrality, and sophistication.
Form
Simple and elegant, featuring organic curves that present natural and fluid lines.
Design
Utilizes curvature and texture to create a sense of flowing light, enhancing visual dynamics.
Atmosphere
Minimalist technology aesthetic, seamlessly integrating with modern home environments, suitable for various interior settings.
Texture
Features a sense of understated luxury with surface treatments including matte textures, bio-3D textures, and mirror finishes, accented with metallic highlights to enhance quality and taste.
Emotion
Conveys feelings of subtlety, elegance, smoothness, and sophistication, providing a comfortable experience both visually and tactually.
Inspired by Marine Life
Exploring the Beauty of the Ocean
We draw inspiration from marine life, exploring its unique characteristics and selecting iconic creatures as our muse. By integrating the features and emotional impressions of the design theme, we further develop innovative designs.
Diverse Range of
Products For Gemtek
Creations
In addition to developing a diverse range of products, I also created ocean-themed imagery that represents the products, including photo editing and composite images. By using strong visual communication skills, It really gets everyone thinking and discussing.
Designed by Joel
Designed by Shin
Designed by Shin
Designed by Joel
Designed by
Joel / Hazel
Designed by Joel
2023 RDK Global Summit, Amsterdam
2023 Investor Conference, Taipei
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