top of page
231102_情境 - 複製.jpg

Ocean Series

Wi-Fi 7

HGU I AP

With Curvy,
Slim Waist Outline.

Design Spirit

Inspired by the graceful shape of a sea anemone, I wanted to create a product that feels as soft and elegant as a vase. The design has a memorable, neutral, and minimalist style, avoiding unnecessary features. Using simple texture difference and silver screen printing, it achieves a Premium look and feel.

Screenshot 2025-01-12 130759.png

Inspired by sea ​​anemone

Screenshot 2025-01-12 103348.png

The front panels curved surface and choice of polish texture, the product creates a dynamic effect as light flows across it when users pass by, showcasing the essence of its design.

Given the current trend towards minimalist product design, customers are moving away from too many buttons and lights. So, when planning, it's important to convince the product manager to simplify the interface and indicators, keeping only two lights and one WPS button.

Key feature

Simplify the front interface

"The curve is the key"

I wanted it to look like a vase.

​Pay attention to every detail

I integrated the beauty of curves and variations in surfaces into the overall design. Even the base is crafted with the smoothest lines. Additionally, the base features ventilation elements inspired by the Ocean series, enhancing its uniqueness and functionality.

Screenshot 2025-01-12 104723.png
Screenshot 2025-01-12 104700.png
Screenshot 2025-01-12 104714.png

Optimize
operational logic, 
usage scenarios.

Import UX

The design not only focuses on aesthetic beauty but also considers the relationship between people and the environment in its planning. Through tools like Customer Journey Mapping (CJM), I identify pain points and usage scenarios to propose practical suggestions. This communicates the Gemtek design department's emphasis on enhancing human-central design capabilities.

Screenshot 2025-01-12 104631.png
Screenshot 2025-01-12 104133.png

​Achieving Neatness
in Wall Mounting

Wall-mounted bracket design

The bracket's design integrates seamlessly with the router. At the bottom of the bracket, a feature is designed to neatly arrange cords, ensuring a clean and orderly visual effect when mounted on the wall.

Screenshot 2025-01-12 104157.png

Flexible Design Solutions

Variant design

For the Wi-Fi 7 and HGU models, which feature a high power output of 23 watts, the current design is overly compact and requires an effective thermal solution. I discussed potential modification directions with the thermal engineer, including extending the product's Y-axis and carefully adding ventilation holes, while preserving the original design essence.

Screenshot 2025-01-13 212611.png
LINE_ALBUM_2025123_250123_136.jpg
Rendering_240411.bip.1526.png

Validation & Optimization

Mockup Stage

Specifically adjusted the model's color and created 3D printed models to verify dimensions and proportions. Work closely with mechanical engineers to further optimize the number of parts and manufacturability. Reviewed the details requiring future improvement and proposed better solutions.

Screenshot 2025-01-13 210059.png
Screenshot 2025-01-12 132626.png
Screenshot 2025-01-12 132622.png

ESG

Pulp Box Solution

Collaborated with the packaging design team to establish design standards, utilizing pulp boxes made from plant fibers and wheat straw, with recycled paper as the primary material and biodegradable soy-based ink for printing. By simplifying the quantity of packaging, we ensure that all materials can be recycled and reused during installation, effectively reducing carbon emissions.

Screenshot 2025-01-12 132631.png
LINE_ALBUM_2025123_250123_53.jpg
Screenshot 2025-01-13 215611.png
Screenshot 2025-01-12 134642.png
  • LinkedIn
  • behance
© 2025 by Joel Chang. All rights reserved.
bottom of page