Smart Phone Concept
Zenfone 9
A smartphone CMF concept inspired by stage lighting, performance, and emotional contrast.
Zenfone 9 CMF Concept explores how color, light, and surface finish can create a stronger emotional identity for a compact smartphone. Inspired by the atmosphere of live performances, the design transforms shifting stage lights, backstage shadows, and energetic visual rhythm into a refined color and material strategy.
Client
ASUS
Year
2022
Designer
Joel Chang
Contribution
Concept Development
Industrial Design
User Experience
Color, Material and Finish
Prototyping
Design for Manufacture
A Palette of Light and Shadow
We’ve captured the fleeting emotional tension and shifting lights of the stage, sealing them forever within the device. Experience the delicate refraction of light at your fingertips—a true performance of premium elegance.
Atmosphere Blue
Flow with the cool cadence of the performance.
Neon Purple
Ignite the night with avant-garde energy.
Spotlight White
Capture the glow of every peak moment.
Backstage Black
Find power in the stillness behind the curtain.
